Hyundai all began with a humble farmer named Mr. Chung Yu-Jung. A man who didn’t just build a global automobile enterprise throughout his career, but also built his country in the process.

In fact, Mr. Chung's stories are so extraordinary that even fairy-tale writers would find them unbelievable. So, in a series of long-copy ads, written with a fable-like tone, we retold key moments of Mr. Chung’s career.

And the best part about all these stories? They’re not fairy tales.

The events actually took place.