The sounds of movement in nature produce what’s known as pink noise. This increases the alpha waves in the brain, inducing the creative flow state. A discovery which is in total alignment with Kia’s mission: to inspire audiences through movement.

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With these findings in mind, we embarked on a worldwide tour to capture sounds of movement in nature, which were then used to develop a special synthesiser and downloadable VST Plugin to inspire and encourage creativity around the world.

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The synthesiser was also used to create Kia’s new sound logo, feature sounds in new Kia vehicles, as well a four-track album created by WAVE – the first artist to exist entirely in the metaverse.